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A major shot was fired across the bow this week when Microsoft (NASDAQ: MSFT) announced it would be integrating Open AI's revolutionary artificial intelligence (AI) chatbot into its Bing search engine. In response, Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) -- parent company of Google and the dominant player within search -- announced a rival chatbot called Bard that it is going to start rolling out to users in the coming months. Both AI tools are trained on billions upon billions of data inputs to help output extremely human-like written results that are the next step in the evolution of search engine technology.