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Artificial intelligence (AI) is getting a lot of attention this current earnings season. The race is on among America's largest technology companies to see who can most effectively implement the technology. Google parent Alphabet (NASDAQ: GOOGL)(NASDAQ: GOOG) started 2023 seemingly on the back foot, as its key competitor Microsoft (NASDAQ: MSFT) capitalized on its stake in the current hot AI company, ChatGPT creator OpenAI.