The familiarity of popular brand logos and brand names increases the memory of color, according to a study published in the journal PLOS ONE. Researchers from Japan conducted two experiments with a number of undergraduate and graduate students to determine whether the memorized color of objects was dependent on their familiarity, using brand names and logos. In the first experiment, the researchers studied 14 participants. A variety of 24 logos with different levels of familiarity were selected. High-familiarity, middle-familiarity and low-familiarity...
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