Why do atheists complain about hell fire, if they don't believe in it?

[dentakleen]

I've seen many atheists complain about hell fire. But if you don't believe in it, why does it bother you?

I believe in annihilationism, and when people who believe in hell try to scare me I merely ignore them.

So why can't atheists seem to do the same?

P.S. I'm not talking about all atheists. I am talking about the ones who complain about hell.