Regulations brought in by the UK to reduce the volume of television advertising of unhealthy foods to children appear to have little impact on the advertising around programmes children actually watch, according to research presented at the European Congress on Obesity in Liverpool, UK. The research is by Dr Emma Boyland and Professor Jason Halford, University of Liverpool, UK, and colleagues. The authors did an analysis of food advertising on television in the UK in 2008 (when some regulation was in place) compared to 2010 (when new regulations had fully taken effect)...
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