OpenAI and Reddit announced a partnership on Thursday that will allow OpenAI to surface Reddit discussions in ChatGPT and for Reddit to bring AI-powered features to its users. The partnership will “enable OpenAI’s tools to better understand and showcase Reddit content, especially on recent topics,” both companies said in a joint statement. As part of the agreement, OpenAI will also become an advertising partner on Reddit, which means that it will run ads on the platform.
The deal is similar to the one that Reddit signed with Google in February, and which is reportedly worth $60 million. A Reddit spokesperson declined to disclose the terms of the OpenAI deal to Engadget and OpenAI did not respond to a request for comment.
OpenAI has been increasingly striking partnerships with publishers to get data to continue training its AI models. In the last few weeks alone, the company has signed deals with the Financial Times and Dotdash Meredith. Last year, it also partnered with German publisher Axel Springer to train its models on news from Politico and Business Insider in the US and Bild and Die Welt in Germany.
Under the new arrangement, OpenAI will get access to Reddit’s Data API, which, the company said, will provide it with “real time, structured, and unique content from Reddit.” It’s not clear what AI-powered features Reddit will build into its platform as a result of the partnership. A Reddit spokesperson declined to comment.
Last year, getting access to Reddit’s data, a rich source of real time, human generated, and often high-quality information, became a contentious issue after the company announced that it would start charging developers to use its API. As a result, dozens of third-party Reddit clients were forced to shut down and thousands of subreddits went dark in protest. At the time, Reddit stood its ground and said that large AI companies were scraping its data with no payment. Since then, Reddit has been monetizing its data by striking such deals with Google and OpenAI, whose progress in training their AI models depends on having access to it.