How much should I pay for a new Mazda 2010 CX-7 s Grand Touring FWD the MSRP on

[alotofquestions]

the website is $31335? This will be my first new car and i do not want to pay to much.
http://www.mazdausa.com/MusaWeb/selectConfigOptions.action?buttonAction=finish&vehicleCode=CX7&modelYear=2010&modelCode=CX7+SGT+2A++&mscCode=EH45NAG