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The Eurovision Song Contest, a music kitsch-fest watched by some 200 million people, kicks off in Malmö, Sweden on Sunday with its "turquoise carpet" gala, in what fans say is a wide-open year with half a dozen countries having a shot at the title. Bookmakers have Croatia, Switzerland and Ukraine as the top three favourites to win, while streaming data from Spotify suggests a strong chance for the Netherlands, Italy or host nation Sweden. "This year is so exciting because there are four or five countries who really have a good shot at winning," William Lee Adams, editor of Eurovision fan site Wiwibloggs, told Reuters.