When is Shrek The Final Chapter going to be released on DVD?

I don't think Dreamworks has released a date yet, considering How to Train Your Dragon is set to be in stores by November. Kind of a double-edged sword having multiple new dvds out at the same time, but... it would be a serious loss in revenue if they don't put Shrek 4 out by the holiday season. I mean, the competition (Disney) doesn't seem to have ANY problems whatsoever putting out 5 dvds in the span of just a few months, so I really don't know what's holding back Shrek....
 
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