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Before the recent run-up, Starbucks (NASDAQ: SBUX) stock had gone practically nowhere over the last four years, up less than 10% between Halloween 2019 and Halloween 2023. It centers around the Starbucks Rewards program, mobile order and pay, and tailoring stores based around convenience and speed instead of coffeehouse comforts. When Starbucks got started in Seattle's Pike Place Market in the early 1970s, it gave customers coffee, tea, and spices sourced from around the world that you couldn't easily get from another coffee shop or grocery store.