It's Time To Hang Out With The Cool Kids: Take Two to Focus on Nintendo

[gamer]

Take Two has had a rough week, from restructuring and bad quarter results to filling PS3 owners with GTA rage, it's time to make some changes in how they run a little thing they call business. One of the things on the to-do list is to start focusing on the Nintendo platforms including (what else?) the DS and the Wii. According to Chairman Strauss Zelnick:

To be perfectly frank, I don't think it takes a rocket scientist to realize what's going on with Wii and DS. I will tell you that very quickly we turned to both 2K and to Rockstar and said guys, we need a DS strategy and a Wii strategy and we are working on it. As we get into the next quarter and into budget season for 2008, everybody in this company is completely focused on it.
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Of course, this doesn't mean that you will start seeing Nintendo games coming from Take Two anytime soon, unless they've invested some of that GTA money into some kind of magic bottom that they can pull Nintendo games out of. Kim Phu
Take-Two F2Q07 (Qtr End 4/30/07) Earnings Call Transcript [Seeking Alpha via Game|Life]
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