- Admin
- #1
Perhaps New York Jets rookie quarterback Geno Smith should have known that his name would be mired in controversy when the Jets took him in the second round -- after all, the Jets are far more adept at collecting headlines than wins lately. But Smith, who is now competing with embattled Mark Sanchez for the team's starting job, set himself up for his current situation by firing his former agents, Jeff Nalley and Erik Burkhardt of Select Sports Group, after he fell out of the first round and was selected with the 39th overall. Then, Smith hired the growing 'Roc Nation' agency, led by rapper Jay-Z. And that process has raised several questions regarding the way business is supposed to be done.
In 2012, the NFLPA banned the use of "runners" -- people without appropriate credentials used by agencies to recruit potential clients. And though Smith was technically signed by attorney Kimberly Miale, the potential involvement of Jay-Z, who is not certified as an agent, has other agencies wondering if the ruled aren't being circumvented in this case. Albert Breer of NFL.com recently reported that the NFLPA will investigate the process by which Smith was signed.
Jay-Z's appeal to potential clients is clear -- if you want to benefit from your on-field stardom off the field with endorsements and other opportunities, few in the field better understand the entertainment industry. And Roc Nation has made other big splashes since entering the sports agency business this year -- they signed New York Yankees second baseman Robinson Cano (a former Scott Boras client), gave WNBA third-overall pick Skylar Diggins a Mercedes-Benz after her selection, and signed New York Giants receiver Victor Cruz to a marketing deal, which the NFLPA approved because of a "pre-existing relationship." Cruz is with CAA, the agency that has also established other partnerships with Roc Nation.
"When you talk about being in New York, from the standpoint of what they can do in the city, I think it's a good move," Smith said of his decision. But he also said that the obvious claim that this was an image-based move is erroneous.
"That's perception, I don't worry about the outside world's perception when it comes to that kind of stuff. I'm strong in my faith, I know this isn't because of an image thing or marketing myself. It's more about being comfortable with the people representing me."
Miale's involvement in Smith's career raises additional questions, because it's unusual for an agent with only two small-time clients to date -- Arena League kicker Carlos Martinez and ex-Florida linebacker Brandon Hicks -- to acquire a client of Smith's magnitude, especially when Smith was obviously on the open market and open to other pitches. Many wonder if Miale isn't just providing a front for Jay-Z to move around the league's rules regarding agent certification.
Those who were wondering such things added ammo to their arsenals when former NFL defensive tackle John Thornton, now an adviser to Smith, recently told CBS Sports' Jason La Canfora that "It really all came down to who [Smith] was most comfortable with. I was in those meetings and Jay-Z connected with him on many levels."
Technically, Jay-Z wasn't supposed to be connecting with Smith on any level in those meetings. Thornton later backtracked, claiming he was misquoted, and a Roc Nation representative later told La Canfora that Jay-Z was in London at the time of those meetings.
Other agents, as one would expect, are none too happy about this process -- and if the NFLPA doesn't reinforce its regulations, the "runner rule" won't have any teeth at all.
“The process is being made a mockery of,” one anonymous agent told Ben Volin of the Boston Globe. “If the PA doesn’t regulate it, it opens a Pandora’s box. They’d have to throw out the runner rule.”