1. Which of the following distribution channels is an example of direct distribution?
a. Manufacturer/Producer to Retailer to Consumer
b. Manufacturer/Producer to Agents to Retailer to Consumer
c. Manufacturer/Producer to Wholesaler to Retailer to Consumer
d. Manufacturer/Producer to Consumer
2. Direct mail is considered one of the most effective and cheapest forms of marketing. true or false
3. Which of the following is not a form of direct marketing?
a. A product catalog from the Pottery Barn furniture and accessories store
b. A letter from an insurance company that explains how the company can lower the recipient's car insurance rates
c. A postcard from a newly opened restaurant that entitles the recipient to 25% off the price of his or her next meal
d. A roadside sign that advertises a lawn maintenance service
4. A majority of local and regional newspapers allow companies to publish advertisements that are colorful and designed to capture the attentions of readers. true or false
5. Trade publications are magazines that are designed to appeal to businesses and professionals in specific fields. true or false
8. Suppose an agent sells fuel on behalf of a diesel fuel supply company to a trucking company. Next, the agent arranges for the supply company to ship the fuel to the trucking company's headquarters. The agent in this scenario is which of the following?
a. A drop shipper
b. A rack jobber
10. Suppose that 100 rolls of paper towels is purchased by a large retail store's maintenance department. In this scenario, is the paper towels' final user an industrial user or a consumer?
a. Industrial user
b. Consumer
a. Manufacturer/Producer to Retailer to Consumer
b. Manufacturer/Producer to Agents to Retailer to Consumer
c. Manufacturer/Producer to Wholesaler to Retailer to Consumer
d. Manufacturer/Producer to Consumer
2. Direct mail is considered one of the most effective and cheapest forms of marketing. true or false
3. Which of the following is not a form of direct marketing?
a. A product catalog from the Pottery Barn furniture and accessories store
b. A letter from an insurance company that explains how the company can lower the recipient's car insurance rates
c. A postcard from a newly opened restaurant that entitles the recipient to 25% off the price of his or her next meal
d. A roadside sign that advertises a lawn maintenance service
4. A majority of local and regional newspapers allow companies to publish advertisements that are colorful and designed to capture the attentions of readers. true or false
5. Trade publications are magazines that are designed to appeal to businesses and professionals in specific fields. true or false
8. Suppose an agent sells fuel on behalf of a diesel fuel supply company to a trucking company. Next, the agent arranges for the supply company to ship the fuel to the trucking company's headquarters. The agent in this scenario is which of the following?
a. A drop shipper
b. A rack jobber
10. Suppose that 100 rolls of paper towels is purchased by a large retail store's maintenance department. In this scenario, is the paper towels' final user an industrial user or a consumer?
a. Industrial user
b. Consumer