Blockbuster is going forward with the Blu-ray format over the HD DVD format in 1,450 of its stores nationally, though the chain will still carry HD DVDs online and in 250 of its stores.
The video rental company noticed that when consumer were given the choice between the two formats, they often went for Blu-ray. However, the choice was only given at 250 of the stores, and critics of Blockbuster's move believe that the rise in Blu-ray rentals could be attributed to films like Casino Royale and Spider Man exclusively being released on that specific format earlier this year.
"I think trying to make a format decision using such a short time period is really not measuring what the consumer is saying," said Ken Graffeo, co-president of the North American HD DVD Promotional Group,
Time will tell if Blockbuster's decision will prove to be the right one. Kim Phu
Blockbuster to Focus on Blu-ray [BBC News]
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