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As we all know, Microsoft offers the popular SYNC service, which combines the various in-car systems into one somewhat easy-to-use interface. What if they were able to use that system to advertise to you? How would they use it? According to Microsoft's Martin Thall, it looks as though the GPS is probably the best outlet. Imagine driving down the street and having the navigation screen display an ad for Starbucks with some sort of special incentive for pulling in to get a latte, like offering you a free Mp3.
This isn't a wild idea, in fact I wrote about locational advertising for UrbanCartography.com almost three years ago. This is much better than the current model for the provider because charging a monthly rate will, as with cell phones, allow competition to dictate a lower price or more service. There's also a finite, though large, number of customers.
As Google has already proven, there's almost an unlimited amount of advertising revenue to be gotten (if you don't believe me just google "mesothelioma"). As stewards of this technology, we imagine that companies will be responsible and limit the advertising so that it doesn't become ridiculous. Right.... right?
[CNet via The Truth About Cars]
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