That's right, Joachim watched 3 seasons of the TV series 24, to reach the 72 hour mark—beating his previous record of 69 hours and 48 minutes. Although, after watching movies for 123 hours and 10 minutes straight, this feat seems like a walk in the park. Truly, if endurance "athletes" were treated like other high-profile sports figures, we would see Joachim on the Wheates box...eyes half open, pouring coffee over the flakes. [Yahoo]