Dec 6, 2008 #1 J jamesd1 Member May 15, 2008 176 0 16 I have to analyse the view that Sales promotion can be damaging to a brand but I also need to make reference to theories and models. Which ones would be the most useful without it being too complex or mathematical? Thanks.
I have to analyse the view that Sales promotion can be damaging to a brand but I also need to make reference to theories and models. Which ones would be the most useful without it being too complex or mathematical? Thanks.