It is time to get rid of my 8 year old tube TV and I finally narrowd down to two 1080p Flat Panel LCD HDTV TVs that I like. Samsung 40" and Sony Bravia 40". They are both same exact price with similar picture quality. I can not decide what I should get!

Does anybody have these TVs? What do you like and dislike about it?
Help me decide what I should get please~

Samsung - 40" 1080p Flat-Panel LCD HDTV
Model: LN40A530

or


Sony - BRAVIA 40" 1080p Flat-Panel LCD HDTV
Model: KDL-40S4100