I am the teacher advisor for our school's yearbook. We worked with Jostens in the past. In answer to your question, about templates, USE THEM!! Most people don't have the experience or knowledge about design to make their own templates. If you want to be a bit creative, I know with Jostens, you can play with the templates to make them your own, but for the most part, you should stick with them. You'll just end up spending more time on pages if you try to create your own templates from scratch & as you probably know, putting together a good yearbook takes a lot of time. As for the theme, everyone here has such great ideas! But really, the theme should reflect your school and maybe you should be talking to other students at your school for ideas.
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