20th Century Fox Licensing and Merchandising has announced a partnership with Microsoft where they will be the licensing agent for the Halo franchise:
Fox Licensing will enter the strategic partnership with Microsoft -- which has generated more than $700 million in sales from the "Halo" franchise, with more than 14.5 million video games sold -- to expand the brand's licensing and merchandise program, retail distribution and worldwide presence with its target demographic of males ages 17-34.
Last we heard about a joint venture between the two companies, Fox was eating the cost of the (un)making of the Halo movie. Now they are more than happy to expand the Halo property into "new products, retail markets and territories". Does this mean that there's still a chance in icy hell for the movie to be produced or does it just mean we'll be seeing Halo-themed coffee mugs and gummy candies in the future? Kim Phu
Fox aura surrounds Microsoft's top-selling 'Halo' [The Hollywood Reporter via My Arcade Planet]
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