FIRE & FLOWER ANNOUNCES PARTICIPATION IN UPCOMING JANUARY CONFERENCES

Fire & Flower Holdings Corp. ("Fire & Flower" or the "Company") (TSX: FAF) (OTCQX: FFLWF), a leading, technology-powered, cannabis retailer, today announced that the Fire & Flower will participate at the following upcoming conferences this month at which Trevor Fencott, CEO of Fire & Flower, will present.