attempt a price match? I'm just reposting this question to see if there would be any better answers

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At a car dealership I went to the salesman selling a Honda 2009 with navigation for an invoice price of $18,990. He said they could match the price of a honda fit 2009 w/ navigation (his exact words were, "like edmunds for example").

So what do I show them? The MSRP which says (From: $18,110) or the invoice price which says ($17,461).

This is what it says in the middle of the page:

2009 Honda Fit
Sport 4dr Hatchback w/Navigation (1.5L 4cyl 5M)

National Base Price (excludes destination charge)
A note about advertising (link) fees

MSRP
$18,110

Invoice

$17,461


Here is the exact page: (scroll to the middle to a box, where it says national base price)

http://www.edmunds.com/new/2009/honda/fi...

PLEASE please please... I appreciate any help. Im just trying to get this damn car without playing these stupid games with them and being ripped off, trying to save as much money as possible to get a car that will last atleast 10 years and use what's left for college. Need as much advice as possible..