Would people have gone out on a date looking all scruffy? Probably not. Just because someone gets married doesn't mean they should stop making an effort to look nice. You don't have to look like a model 24/7 but neither should people spend all their time together in sweatpants and ratty hair.
You're supposed to love your spouse for who they are, yes. But how they take care of themselves says something about who they are. And constantly running around looking like crap says something about how they feel about their spouse as well. If they can't even fix their hair or put on nice clothes (the most basic of efforts) they're probably not putting much effort into anything else either.
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