The internet makes it so easy to watch a video any artist of your choice, a simply youtube search takes you right there.
With music all the time, people would be complaining that artists they like aren't getting any airtime, and with the internet being a (quicker) alternative, most people wouldn't even watch MTV.
With shows you at least know what you are getting. Be it some dating show or road rules, you have a general idea of what is going to be shown. No need for wasting time watching stuff you don't like.
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