Yep, AT&T is pulling its Quickfire Sidekick-wannabe off the shelves. That's because if you shove the charger in the wrong way, as many people have done, it, well, the punchline pretty much writes itself.
Here's the text message AT&T is sending out to people who own Quickfires to make sure they don't plug it all wrong and blow up their phone (though no explosions have happened quite yet).

Please take special care when charging your Quickfire GTX75 mobile phone. There have been a few reports of significant overheating of the phone when the AC Charger adapter is inserted incorrectly and forced into the phone. The clearly marked, embossed arrow on the AC Charger adapter should always be face-up on the same side as the display screen of the Quickfire when it is inserted into the phone. See the diagram below for proper positioning and insertion of the AC Charger adapter into the phone. You should never force the AC Charger adapter into the phone.
If you have any questions, please call 1-800-801-1101.
Sincerely,

AT&T