I am a rug maker from India and have setup this website http://www.therugfactory.in/ to sell rugs online. I am also offering a custom rug service through which visitors can order custom rugs online. My USP are as follows:-

1.) Cheap prices since middlemen like importers/wholesalers/retailers margins are removed

2,) Can make whatever the visitor wants since I am a manufacturer

But still, I am not having much success with this site. People do visit, my google rankings are good, but sales are low. What can I do to increase my sales? Do people prefer to buy rugs online or through a store?

Is my site not properly designed or is there any evident flaw in it that drive away most people from actually buying off it? Any ideas would be greatly appreciated.