I have recently noticed red patch, flaky skin on my chin. As a child, I often suffered (in winter months) with a rash quite similar to this, but it ended in scabs and bleeding.

This is different, this is only on my chin and very unsightly. I have tried exfoliating it and smothering it in mousturisung cream, as well as just leaving it well alone to see if that would help, but nothing seems to be making any difference