Thread: FDA analysis of cigarette warnings 'inadequate'

Canadian researchers claim that graphic images and warning labels on cigarette packaging do reduce smoking, suggesting the FDA has underestimated their significance.The saying, "a picture is worth a thousand words" may sound like an advertising executive's mantra, but we often fall for the dream when sleek and glossy images allow us a glimpse of the "perfect world." But does the theory work in reverse? A report, published in Tobacco Control, shows that when graphic warning labels were printed on cigarette packaging in Canada, smoking rates decreased between 12% and 20%.

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