The "Mad World" promo for Epic Games' Gears of War was hit and miss with gamers, but the French loved the stuffing out of it. Following up on Blue Dragon's marketing win, the Gears advertising agency McCANN WORLDGROUP pulled a Silver Lion award for their use of music in the TV and theater spot. Sensitive marketing pays off!
Thanks for the heads up, Ted. Michael McWhertor
Film Lions Winners 2007 - Gears of War [Canneslions Live]