Yellow launches a Twitter billboard

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Yellow launches a Twitter billboard

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Yellow launches a Twitter billboard

10-20-2009, 01:00 PM

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Yellow launches a Twitter billboard

Three new digital billboards displaying live ‘tweets' from Josh, the face of Yellow's latest advertising campaign ‘Yellow Chocolate', are a New Zealand first. The billboards combine social media content from Twitter with an integrated advertising campaign, and incorporate technology traditionally used to update sports scoreboards and digital road signs.

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