Ultimate Fighting Championship owner and WWE combining to create $21.4bn company

[admin]

Ultimate Fighting Championship owner Endeavor Group Holdings Inc. and WWE are combining to create a $21.4bn (£17.3bn) sports entertainment company. Under the deal, Endeavor will hold a 51% controlling interest in the new company, which does not yet have a name, while existing WWE (World Wrestling Entertainment) shareholders will hold 49%. The firms put the enterprise value of UFC at $12.1bn (£9.8bn) and WWE's value at $9.3bn (£7.5bn).