On bmj.com today, senior research fellow Crawford Moodie asks how much more evidence is needed before the UK government make a decision on plain tobacco packaging. In July, the UK government announced that there would be a delay on the decision on plain packaging, until findings from Australia emerge. The first study from Australia published since plain packaging came into effect found that smokers who used plain packs perceived their cigarettes to be "less satisfying and poorer quality" and "were more supportive of plain packaging and more likely to think about and to prioritise quitting"...
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