Netflix, Disney, Amazon to challenge India's tobacco rules for streaming-sources

[admin]

Streaming giants Netflix, Amazon and Disney on Friday privately discussed a possible legal challenge and other ways to stall India's new tobacco warning rules, amid fears they will need to edit millions of hours of existing web content, sources said. The pushback is the latest headache for streaming giants in India, a top growth market. As part of India's anti-tobacco drive, the health ministry this week ordered streaming platforms should within three months insert static health warnings during smoking scenes.