Monster Beverage to enter alcohol market with $330 million CANarchy buy

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Monster said the deal would add alcoholic brands Cigar City, Oskar Blues, Deep Ellum, Perrin Brewing, Squatters and Wasatch brands to its beverage portfolio and not include CANarchy's restaurants. Monster co-Chief Executive Officer Hilton Schlosberg said the deal was a "springboard" for the company into the alcoholic beverage space.