McDonald's tests CosMc's stores as burger chain boosts beverages focus

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The first CosMc's location will open in Bolingbrook, Illinois, this week as part of a limited test run, the company said on Wednesday during its investor day. McDonald's aims to open about 10 pilot stores by the end of 2024, with the rest set to come up in Texas, CEO Chris Kempczinski said. Based on McDonald's alien character CosMc, which appeared in a series of advertisements in the 1980s and 90s, the CosMc's stores will also test Drive-Thru pickup lanes and cashless payment devices to boost service speed.
 
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