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Linda Yaccarino may be "exactly what Twitter needs." But is the new CEO being set up
Less than two months into his $44 billion purchase of Twitter, Elon Musk declared that whoever took over as the company's CEO “ must like pain a lot.” Then he promised he'd step down as soon as he found a replacement “foolish enough” to want the job. That person, Musk announced Friday, is Linda Yaccarino, a highly-regarded advertising executive from NBCUniversal. She'll start in six weeks. How long she'll last might depend on her pain tolerance. When Musk tweeted on Thursday that he's found a ne
Less than two months into his $44 billion purchase of Twitter, Elon Musk declared that whoever took over as the company's CEO “ must like pain a lot.” Then he promised he'd step down as soon as he found a replacement “foolish enough” to want the job. That person, Musk announced Friday, is Linda Yaccarino, a highly-regarded advertising executive from NBCUniversal. She'll start in six weeks. How long she'll last might depend on her pain tolerance. When Musk tweeted on Thursday that he's found a ne