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For example, if a company is able to successfully factor rising rates of inflation into the cost of the products/services it sells, it could ride out these economic periods with minimal negative effects on its balance sheet or shares. When you invest often in high-quality companies with strong core businesses, robust balance sheets, persistent demand for their products, and a track record of enriching investors through steady share price appreciation and/or dividends, you can garner returns in a variety of market conditions without trying to guess the best time to buy. Adobe (NASDAQ: ADBE) is known for its extensive roster of software products used by individual consumers and businesses around the world, including Photoshop, Lightroom, Adobe Acrobat, Adobe Sign, and Illustrator.